Morgan Experience Centre

Following an extensive overhaul, The Morgan Experience Centre reopened its door in 2020. A bit later the new factory museum, called The Archive Room has also been made available to visitors who can book their experience through a factory tour.

The Archive Room is home to the full company archives, containing more than a century of artefacts, documents, photographs and footage that chart the unique history and heritage of the brand.  Some of the more prominent items include a 1930s Leica camera belonging to the company's founder, HFS Morgan, thousands of original press cuttings dating back to 1910, each beautifully documented in 'scrap books' by George Morgan (father of HFS), and original blueprints and historical parts from the earliest days of the company.

In the centre, seven cars are displayed and represent all eras and models, with a mixture of company heritage fleet and vehicles loaned by private owners. At launch, models including a 1910 Runabout, 1938 4-4 previously owned by HFS Morgan, a 1977 Plus 8 race car owned by Graham and Oliver Bryant, a 1 of 100 Aeromax and EV3 concept car will all be on display alongside other vehicles.